Verra Links
Terms of Service
Last updated 16 August 2026
These terms govern your use of Verra Links, the free URL-shortening service created by SME Digital. By creating or sharing a short link, you agree to them.
1. The service
Verra Links lets anyone create a short link that redirects to a destination URL and view basic click statistics for that link. No account is required. The service is provided free of charge, "as is" and "as available", and we may change, limit or discontinue any part of it at any time.
2. Your responsibilities
You are solely responsible for the destination you link to and for how you distribute your short links. You confirm that you have the right to link to the destination and that doing so does not break any law or third-party right.
3. Prohibited uses
You must not use Verra Links for, or to link to, any of the following:
- Phishing or credential harvesting of any kind.
- Malware, ransomware, spyware, exploit kits or other harmful code or downloads.
- Fraud, including financial fraud, fake stores, investment or crypto scams.
- Scams, deceptive giveaways, or other content designed to mislead people into parting with money or data.
- Spam, including unsolicited bulk email, messaging, comment or social-media distribution of short links.
- Illegal content, including child sexual abuse material, content that facilitates violence or terrorism, illegal drugs or weapons sales, and content unlawful in the recipient's jurisdiction.
- Impersonation of any person, brand, business or government body, including Verra itself.
- Deceptive redirects, cloaking, redirect chains, or destinations that differ from what the link's context represents.
- Copyright or trademark infringement, including links to pirated or otherwise infringing material.
- Abusive automated activity, including bots, scripted mass link creation, scraping, artificial click inflation, or attempts to bypass our rate limits or bot protection.
Our Acceptable Use Policy gives a plain-language summary of what is and is not allowed.
4. Enforcement and suspension
Verra Links reserves the right, at its sole discretion and without notice, to flag, suspend, block or permanently remove any short link that violates these terms or that we reasonably believe is harmful, as well as to rate-limit or block abusive traffic and to report unlawful activity to the relevant authorities. Suspended and blocked links stop redirecting and instead show a safe notice page with an option to report an issue.
If you believe a link was disabled in error, tell us through the report form and we will review it.
5. Availability and link permanence
We aim to keep short links working, but we do not guarantee uptime, uninterrupted redirection or permanent retention of any link or its statistics. Do not use Verra Links where link failure would cause loss.
6. Privacy
Our Privacy Policy explains what data we process. Short links and their statistics are accessible to anyone who knows the short code, so do not shorten confidential URLs.
7. Disclaimer and liability
Destination content is not ours and is not endorsed or verified by us; our safety screening reduces but does not eliminate risk. To the maximum extent permitted by law, Verra disclaims all warranties and is not liable for any indirect, incidental or consequential loss arising from your use of the service or from any destination reached through a short link.
8. Changes and contact
We may update these terms; continued use after an update means you accept the revised terms. Questions: info@smedigital.biz.